Tuesday, February 08, 2011

The Best & Worst Of Super Bowl Ads Of 2011

The Super Bowl is a phenomenon. An American sporting one, that we are being forced to get acquainted with in recent times due to instant global connectivity provided by mediums such as Twitter, Facebook and the likes. Like most Indians the first time I came across this term was in 2004 when Janet Jackson inadvertently, or otherwise, invented the term 'Wardrobe Malfunction' during her halftime show during the Super Bowl. Though primarily a sporting event, "The Super Bowl is the championship game of the National Football League (NFL), the highest level of professional American football in the United States, culminating aseason that begins in the late summer of the previous calendar year." [Source: Wikipedia] this has developed into a social, cultural & advertising landmark of the United States. I don't think we have an Indian equivalent as of today, but perhaps the final of the IPL as envisioned by Lalit Modi could one day become our Super Bowl night.

Anyway, this post is not about the sport of American Footbal, which I understand as much of as the Maori language or finer nuances of brain surgery. The advertising world keenly follows the ads during the half time of the Super Bowl as it reaches the highest number of American eyeballs among all televised events and of course this kind of an audience is reached only by super premium advertising slot prices. Considerable research goes in before and after the show and marketers the world over come up with various findings about the efficacy, popularity, impact and other metrics of the advertisements.

Hulu, the popular video sharing site (not accessible from India) conducted some polls this year to ascertain the popularity of the ads through the interactive medium and thousands of respondents actively participated.

Wanted to share the top & bottom 3 ads in terms of popularity. [Tip: TechCrunch] Will be happy to hear your opinions on them.

[Watch the videos in full screen mode (by double clicking on them) as the format of the blog may not render the best viewing experience]

Top Ads

1. Volkswagen: The Force (19 million views on YouTube)


2. Bridgestone: Carma (870,000 views on YouTube)



3. Doritos: House Sitting (846,000 views on YouTube)



Worst Ads

3. Go Daddy: The Contract



2. Salesforce: Chatter.com Launch 'Doing Impossible Things'



1. Salesforce: Chatter.com launch 'Still doing impossible things'

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