Monday, September 20, 2010

Volkswagen Ad - Talks For Itself

If your social media is abuzz with one topic of discussion early in the morning, it's most probably a breaking news such as the death of a celebrity, Pakistan accused of not fixing a match or someone finding a stretch of road in Gurgaon without any potholes. However this morning has been different. My timeline is clogged with awe and aww about an automobile ad. Having been in the advertising business for over 5 years now I can assure you that's a first. So, take a bow Volkswagen India. And here's why.



In case the video doesn't play for you here's the 'guide book'.

When you open the Newspaper supplement, Volkswagen has brought out a full page (last page) ad. And the 'innovation' is that it's like one of those talking cards. As soon as you open it the ad starts playing itself, a voice over. This goes on in an endless loop till you close the paper. Every paper has a small speaker attached to it. See picture attached below.







And to add the 'social media' angle to the story, here's a screenshot of Google search results for 'Volkswagen ad':) [Tip: Pavan Varma]


7 comments:

Anonymous said...

This damn thing startled me, when it started to talk when I picked up the paper at 6 in the morning - DK

Anonymous said...

Suhel, you missed your calling as a TV reporter. Not kidding.

Anonymous said...

Haha 'talks about normal things like Kanchipuram Silk Gets Protection.'
Hahahaha

Abhishek Paul said...

I missed it this morning, and I cant find the paper in the house - probably my roommate has taken it to office....... so your video is a nice substitute..
Don't know how an ad like this will increase the sales of VW, but then again, who knows...
And the best line - talks about normal things like Kanchipuram Silk Gets Protection - Hahahahaha

Suhel Banerjee said...

@DK - At least you didn't call the police unlike many others.

@Tanushree - You couldn't be more correct.

@Tanushree - Looks like a few people found that a bit funny, completely unintentional on my part though.

@Abhishek - The world is divided into two as of now regarding the effectiveness of the campaign. However as far as the buzz created is concerned its united like never before.

Auto said...

Nice post :) Thanks.

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Anonymous said...

i didn't hear any voice when i read the paper.....n i jst plucked it out of the paper so now itz vibratin every time i turn it......bt i dont see ny speakers in it....itz really scarin me......
Plz temme wat is it