Wednesday, January 25, 2012

Times Of India V The Hindu

The battle of Tamil Nadu's english reading newspaper audience has began.

India's largest circulating English daily, trying to take on the Tamil King, 'The Hindu' in its own territory launched this campaign in December 2011.


 

 The normally polished Hindu was quite direct in its rebuttal in the form of this ad that it launched in mid-Jan 2012.


 The scene seems to be getting steamier!

6 comments:

Dipta said...

This 'war' is getting a lot of eyeballs. Take a look at this post.
http://wearethebest.wordpress.com/2012/01/25/how-hindu-aimed-at-times-but-shot-dna/
And (ahem), note the last line!

Nagalakshmi V said...

Hahahaha.. that was a direct hit by Hindu! I kept reading tweets about this but was too lazy to look up the ads. Thanks for putting them in one place for me :)

Nagalakshmi V said...

Well not "for me" but you know what I mean!

Suhel Banerjee said...

My pleasure absolutely. Actually there's a lot more that's come up over the last week or so. It's all out now. Fun as a reader and media lover, isn't it?

Suhel Banerjee said...

It was only for you Nags:)

Suhel Banerjee said...

Look forward to more ringside views from you. Well, a safe ringside that is:)